Proizd.ua is a one of the most popular Ukrainian ticket sales service. The service was created for the comfortable purchase of train, bus and plane tickets. The service is available for purchasing tickets both from the website and from the mobile application.
The challenge we solved:
We developed a radical rebranding for the brand, the main goal of which was to enter the European market and also to comply with the interface of the new website
www.proizd.ua
Process of creation
The main idea of the sign was the use of Ukrainian themes in combination with brand elements that could be read intuitively by the audience of service users. Therefore, we used the traditional Ukrainian ethnic ornament in combination with the first letter of the brand name, and also selected a friendly palette for the brand that corresponds to the digital product
The main idea of the sign was the use of Ukrainian themes in combination with brand elements that could be read intuitively by the audience of service users. Therefore, we used the traditional Ukrainian ethnic ornament in combination with the first letter of the brand name, and also selected a friendly palette for the brand that corresponds to the digital product
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